We’ve all seen too many people overuse Lo-Fi and Sutro (guilty!) – the 18 different filter options just weren’t enough. As it turns it out, it wasn’t enough for Instagram either. On June 3rd, everyone and their grandma got a beautiful update from Instagram featuring 10 new photo-editing tools along with the ability to adjust the intensity of each filter with the touch of a slide bar.
“All of us [at Instagram] are kind of photo geeks, but we’re trying to bridge the gap between being a photo geek and the rest of the world,” says Peter Deng, director of product at Instagram. “Instagram’s always been about taking these tools that were previously inaccessible … and making them accessible for free for everyone that uses Instagram.”