Personal Branding vs. Business Branding and Why You Should Be Doing Both

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Personal branding vs. business branding

Personal branding is a term you’re probably familiar with in addition to the word branding on its own, but it turns out both of those words are commonly confused with things like having a logo and the colors that are on your website.

While those are definitely elements that play in to a brand’s design, they aren’t the core components of your actual brand.

If you find yourself feeling cloudy on what branding means and you have difficulty distinguishing what type of branding you currently have versus what you should have, this one is for you:

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Consistency in Branding Breeds Legitimacy

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Consistency in Branding Breeds Legitimacy

Authenticity was a big buzzword in branding for awhile, okay we’re not fooling anyone, it’s still a buzzword, but there’s another one making the rounds lately that we think could use some clarification.

That word is consistency.

We hear “be consistent with your branding” and your “consistent brand image,” and although it seems like a lot of people have the gist of the meaning, we think the application of being consistent is a little tougher to nail down.

So here’s our breakdown of how consistency in branding breeds your legitimacy:

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6 of the Best Branding Resources for Your Biz

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6 of the Most Killer Branding Resources For You & Your Biz

Anything and everything you could need to know as it relates to branding can be found on the internet, but you already know that. But what you may not know is that a lot of the branding content out there actually doesn’t do a great job at explaining the true mechanics of a successful brand and can steer you down the wrong path.

For example, the number of articles out there that talk about branding strictly from a design standpoint with no other insight behind your brand far outweighs the good stuff that encompasses strategy, content and design.

Since we’re guessing you would like to do things successfully from the get-go when it comes to your brand, here are our tried and true resources that we’ve found (and continually returned to) that you can keep in your brand arsenal:

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