Hot Dog Collars is a family-owned, e-commerce website selling personalized dog collars, ID tags, and accessories all made in the USA. Starting out in Jacksonville, Florida, Hot Dog Collars has expanded to a global brand. They are founded on the concept that a true pet is a family member.
Hot Dog Collars had the makings of an SEO catastrophe when first coming to iiWorks. Penguin had just released a new update, and they needed our help to gain rankings in a competitive space while also doing the gritty work of lifting a penalty.
As there account lead and Digital Media Strategist, the challenge for myself and iiWorks was cleaning up backlinks created by web spammers while also creating a high-quality backlink profile to improve rankings. By eliminating low-quality backlinks and optimizing the website, Hot Dog Collars can regain the first page of Google once again.